About Paul McArthur
Paul is an independent digital strategy and media consultant specializing in technology and new media. Paul is founder and CEO of iuvo Media Consultants LLC, which helps companies maximize the use of online channels to extend their brand, reach and revenue. iuvo Media counts as clients three of the largest newspaper/shopper publications in the country, and has worked with thousands of small businesses nationwide. He is a veteran of the newspaper industry with more than 23 years of leadership experience in print and over 12 years in the digital space. He was EVP of Sales & Marketing and President of the Digital Business Unit at Pennysaver Group, Inc, publisher of the east coast’s largest independent shopper. Previously, he was Executive Director of American Classifieds / Thrifty Nickel franchise and VP of Business Development at PennysaverUSA.com. Paul is a recognized media industry speaker and thought leader both in the United States and abroad. He is also a certified Google Advertising Professional and Trainer. Visit www.iuvoonline.com for more information, or email pmacarthur@iuvoonline.com.
Business Workshop:
Growing Your Business Using Digital Media
RSS - Landing Pages - SMS - Web Profit - SEO - Blogs - Content Aggregation - Social Media - SEM - Print to Online - Niche Verticals
On October 21, 2009, Paul McArthur, Founder and CEO of iuvo Media Consultants, LLC, presented the third in a series of Business Workshops presented by Chase Media Group. Titled "Growing Your Business Using Digital Media," the presentation covered:
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How to create a strong and profitable digital brand
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Proven strategies to capture the online audience and dollars in your market--regardless of the size of your publication and of your budget
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The latest technology and buzzwords in clear and easy to understand terms
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How to leverage that same technology to grow your business and generate revenue